Summer Chills
Stepping in with a dynamic approach, the “Summer Chills” campaign was designed to do more than just promote, it aimed to capture the refreshing, laid-back joy of summer days spent with friends and a juicy burger in hand.
Through thoughtful art direction and vibrant photography, we ensured that every shot radiated the carefree energy and chilled vibes of a perfect summer afternoon.
Pairing all this with a detailed marketing strategy and planning, we targeted the audience who could feel the heat and crave that refreshing escape, while our food styling made each dish look as inviting as a cool breeze on a hot day.
We also focused on a smart media buying strategy to ensure the campaign reached all the right eyes, with a branding and design plan that made sure Shocks’ identity stood strong throughout, bringing to life a campaign that felt like a summer celebration in every sense.
