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BAST

Design & Branding - Traffic Digital Solutions

Embodying Ancient Elegance

Inspired by the grace and symbolism of Bast, the ancient Egyptian goddess of tenderness and protection, BAST is a brand that marries timeless artistry with meticulous craftsmanship. Rooted in Egypt’s rich history, the brand honors its legacy through designs that balance cultural heritage and contemporary sophistication.

Collaborative Design Process

Logo Design: A Nod to Egypt’s Legacy

Our partnership began with crafting a 3D logo that embodies BAST’s essence. The design seamlessly blends motifs from ancient Egypt with modern minimalism, reflecting both historical reverence and forward-thinking elegance.

Product Design: Stories Woven into Bags

The Maat Bag: Inspired by the Egyptian concept of truth and balance (Maat), this piece features harmonious proportions and symbolic detailing.

The JAH Bag: Capturing the immortal spirit of the pyramids, its bold silhouette pays tribute to Egypt’s eternal architectural marvels.

Pattern Design: Crafting Timeless Harmony

Through meticulous pattern work, we ensured every stitch and curve aligned with BAST’s philosophy of balance and beauty. Delicate embroidery and geometric motifs echo ancient Egyptian artistry, while clean lines maintain modern relevance.

A Legacy of Timeless Beauty

From concept to creation, BAST’s collections celebrate the intersection of history and innovation, offering pieces that transcend trends and honor a 5,000-year-old legacy.
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