Auraj
As a brand freshly unveiled, Auraj radiates a sense of modern luxury, yet delicate, timeless, and unmistakably fresh. Crafted in solid silver and gold-plated silver, Auraj by Christine Nagy is a jewelry brand that is created to speak to YOU. We had the privilege of developing the brand’s visual identity, working closely with Christine to capture the essence of her creative vision.
A breathtaking flower-shaped artwork set the tone for Auraj’s very first shoot. This muse served as the focal point of our initial shoot, imbuing every photograph and design element with a sculptural allure. The branding process focused on expressing the luxurious yet approachable nature of Auraj, highlighting its unique, thoughtfully designed pieces.
We crafted and executed a social-media strategy to introduce Auraj, covering content planning, copywriting, and daily engagement to spark excitement and draw in new jewelry lovers.
For branding, the logo design, color palette, and typography were thoughtfully curated. This strategy was amplified by a refined color palette of deep Obergine, crisp Minty, and pure Cloud White embodying the spirit of Auraj. Every detail in the branding process was carefully crafted to reflect Auraj’s essence and Christine’s unique personal style.
