Embrace The Mess

We believe that great campaigns are built on more than just creativity. They thrive on strategy, precision, and attention to detail.For the “Embrace the Mess” campaign with Shocks Burgers, we combined all these elements, creating a fun, vibrant campaign that perfectly captured the North Coast summer vibe.Our art direction made sure the visuals reflected the carefree joy of messy, indulgent eating. Also, our photography and food styling brought out the irresistible appeal of Shocks’ ice creams and shakes.Beyond the visuals, we developed a targeted marketing and strategy plan to pull audiences into the experience.

We paired playful imagery with a media buying strategy that maximized reach. Our branding and design team kept the campaign unique, aligning it with Shocks’ brand identity.The outcome? A campaign that didn’t just tell a story. It invited audiences on a culinary adventure filled with summer fun, refreshing flavors, and the freedom to embrace the mess.