Shocks Matcha Campaign
The Concept: Vintage Vibes for Gen z
Our Matcha Campaign for Shocks was a whirlwind of creativity! We aimed to capture the hearts of a younger audience with a fresh, exciting approach. Through market research, we identified a significant gap in the menu and recognized the growing popularity of matcha among Gen Z. Acknowledging this demand, we proposed adding matcha items to the menu and collaborated closely with Shocks to develop both the recipe and the concept, ensuring it aligned with their brand while appealing to the target audience.
From Idea to Execution in Less Than a Week
Drawing inspiration from vintage 90s and early 2000s aesthetics, we designed a campaign that resonated deeply with Gen Z. Our efforts included art direction, styling, photography, videography, and model casting, creating a vibrant and relatable narrative that celebrated youthful energy. Each aspect of the shoot was meticulously planned to showcase not just the product but also the lifestyle it represents, making it a memorable and engaging campaign.
300% ROI: A Campaign That Delivered Results
To amplify its impact, we executed a media buying strategy tailored to maximize reach and engagement. The campaign’s strategic rollout resulted in a 300% return on investment and significant recognition for the brand. By tapping into trends and crafting a story that connected with the audience, we helped position Shocks as a forward-thinking and dynamic presence in the F&B industry.
